mka services

We provide online course program and institutional strategic planning, design and implementation services to higher education institutions and other educational entities, with training and mentoring to faculty, staff and administrators.  Our menu of services emphasizes institutional capacity building for the future with onsite and online training and mentoring options.  Services are tailored to specific institutional needs and existing infrastructure.  They are designed for cost effectiveness and reflect the application of effective teaching principles to media creation.  MKA services include:

Strategic Analysis and Planning

  • Strategic planning for online program development, institutional growth and innovation in a dynamic environment
  • Digital strategy and operations consultation: structure, staffing, productivity, process, policy
  • Market and institutional strategy analysis
  • Strategic licensing and customization of content from other sources, e.g.: MOOCs, publishers, content repositories
  • Evaluation of institutional MOOC opportunities: production, partnerships, licensing, strategic fit, training needs
  • Course analysis: review and critique of existing course product, process, tools, and training materials
  • Assessment of staff production skills and facilities
  • ​Counsel on new tools and resources available in the field
  • Identification of outreach and other elements of strategic plan to distinguish online offerings, create to scale
  • Access to key players and talent in the field for partnerships and resources

Training and Implementation

  • Professional development training and mentoring: innovative course creation, related process and skills
  • Educational media production, process and instructional design basics
  • Rich media production, production process basics, quality improvement and pedagogical considerations
  • Uses of existing and newly created digital media and tools in online and blended settings
  • Guidance on rights, archiving and metadata standards
  • Creation of community for training, content sharing, collaboration
  • Training webinars for skill building and resource sharing, meetings virtually and on-site
  • Ongoing mentoring via email, phone, on-site, FaceTime, Skype or other just-in-time, one-on-one connection
  • ​Reports and other written feedback, with rubrics, annotated examples, critique and analysis
  • Connection to resources illustrating best practice, creative course models and rich media use for teaching
  • Prioritization of training to support strategic planning


  • Trained staff
  • Improved instructional quality of courses
  • Improved methodology for producing and delivering courses
  • Strategic framework for online offerings, now and in the future
  • Staff training in rich media production, production process basics, pedagogical considerations